Monday, November 10, 2008

Many Ways to Say "Keep Off the Grass!"

In my work back home, our company encourages governmental agencies who must enforce laws to think about ways to "win" people's compliance with the law. In other words, you can always threaten people with fines, sanctions, or punishments if they fail to comply. You can police them - and that's what most compliance organizations emphasize.

But we have found that compliance rates are even higher if you supplement enforcement with helping people see the reason for the law and making it easy or motivational for them to voluntarily comply. So, I smile every time I see a Chinese version of our compliance theory in practice.

How do you react when you see a "KEEP OFF THE GRASS!" sign? Does it make you want to step onto the grass? (It does me.) How much more willing would you be to stay off the grass after seeing one of these Chinese versions of the same message (all of which I've seen here)-

* Leave the grasses at rest.
* Protect greening so as to endow benefit to descendents
* Every emotion of grasses relies on your affectionate care. (Connie)

1 comment:

Unknown said...

I loved the comments on the meaning of clothing and how language is different in a matrilineal society. Who would have guessed how adding gender would definitively and predictably change the meaning so much. Very interesting.

Cheryl